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1st Phorm is a leading sports nutrition, supplement, fitness, and wellness brand focused on helping people achieve long-term results through high-quality nutrition products, education, training, and a strong fitness community. Founded in the United States and headquartered in Fenton, Missouri, 1st Phorm has built its reputation around premium, results-driven formulations and a commitment to quality. The company offers a broad range of fitness and nutrition products, including protein powders, protein bars, pre-workout supplements, greens and superfood powders, vitamins and minerals, hydration products, recovery supplements, amino acids, performance products, and wellness-focused supplements. Popular products include Phormula-1, Level-1, Opti-Greens 50, Project-1, Megawatt, and a variety of supplement products designed around specific fitness and health goals. 1st Phorm also offers fitness apparel and digital resources through the 1st Phorm App, helping customers build consistent training, nutrition, and lifestyle habits alongside their supplement routines. The company emphasizes high-quality ingredients, carefully developed formulations, and products designed to support athletes, fitness enthusiasts, and people pursuing healthier lifestyles. For fitness professionals, coaches, athletes, content creators, and people passionate about helping others achieve their goals, 1st Phorm also operates the Legionnaire Program. This program provides an opportunity to recommend 1st Phorm products while developing a personal brand and potentially earning additional income through customer referrals.

23andMe is a personal genetics and DNA testing company that helps people explore their ancestry, family connections, genetic traits and selected health-related genetic information through at-home DNA testing. The company uses saliva-based DNA samples and genotyping technology to analyze hundreds of thousands of specific genetic locations, turning the results into personalized reports that customers can access through their secure online account. The 23andMe Ancestry Service provides detailed ancestry insights, including Ancestry Composition, ancestry percentages, DNA Relative Finder, Family Tree, haplogroups and Neanderthal ancestry. Customers can explore where their DNA may have originated across more than 4,500 geographic locations worldwide, with ancestry estimates that can be broken down to as little as 0.1% in applicable reports. The platform can also help users discover genetic relatives and better understand connections between different branches of their family. 23andMe also offers genetic health and wellness services in eligible markets. Depending on the product and location, customers may receive reports covering genetic health risks, carrier status, wellness traits and pharmacogenetics. These reports are designed to provide genetic information that can help customers have more informed conversations with healthcare professionals, rather than serving as a diagnosis or replacement for professional medical care. The company was founded in 2006 with the goal of making personal genetics more accessible and meaningful to consumers. 23andMe has sold more than 12 million DNA kits and has built one of the world's largest consumer DNA databases. Its platform combines genetic testing, scientific research, ancestry discovery and personalized genetic reports to help customers learn more about themselves and their family history. Privacy and security are also central parts of the 23andMe customer experience. The company states that customers have control over their genetic data and provides privacy controls designed to give users choices about how their information is used. 23andMe also operates a research program in which customers can choose whether to participate and contribute their genetic information to scientific research.

Lingo by Abbott is a consumer health and wellness technology developed by Abbott to help people better understand how their bodies respond to food, exercise, sleep, stress, and other everyday activities. Lingo combines an over-the-counter continuous glucose monitoring biosensor with a smartphone app that provides real-time glucose data and personalized insights, giving users a better understanding of their individual glucose patterns and lifestyle choices. The Lingo Glucose System uses a small biosensor worn on the back of the upper arm to continuously measure glucose and send information to the Lingo app. Users can view their glucose data, track meals and activities, identify patterns, and learn how different lifestyle factors can influence their glucose levels. Lingo is positioned as a consumer wellness product rather than a traditional diabetes management system. The Lingo Glucose System is intended for adults 18 years and older who are not taking insulin and is not intended to diagnose diseases, including diabetes. Instead, Lingo is designed to help users increase their awareness of glucose responses and use personalized insights to support healthier lifestyle habits. The Lingo ecosystem includes the Lingo biosensor, Lingo smartphone app, glucose tracking, personalized insights, meal and activity logging, challenges, and progress reports. The platform provides educational information about glucose, nutrition, exercise, metabolic health, and lifestyle habits. Lingo is developed by Abbott, a global healthcare company with extensive experience in continuous glucose monitoring technology. Abbott's experience in glucose monitoring technology has also contributed to the development of its FreeStyle Libre portfolio, while Lingo brings continuous glucose insights to consumers interested in wellness, fitness, nutrition, and lifestyle optimization. For consumers searching for a wearable glucose monitor, continuous glucose monitoring for wellness, glucose tracking technology, or personalized insights into how food and exercise affect the body, Abbott Lingo provides a combination of wearable technology, real-time glucose information, and digital health insights.

Aion is a performance and wellness brand specializing in premium weighted vests and wearable resistance technology designed to make workouts, walking, recovery, and everyday movement more challenging and effective. The company focuses on combining fitness performance with innovative design, creating weighted vests that are engineered to move with the body rather than functioning like traditional bulky weight vests. Aion's product collection includes Men's Workout Vests, Women's Workout Vests, Women's Weighted Walking Vests, Weighted Recovery Vests, Men's Elite Workout Vests, Women's Elite Workout Vests, and other performance-focused wearable resistance products. The products are designed for activities including strength training, HIIT, running, walking, hiking, stretching, active recovery, sports training, and everyday movement. A central part of Aion's technology is Dynamic Resistance™, which combines strategically distributed resistance with compression to create a balanced training experience. Aion also uses Fractional Loading™, distributing resistance equivalent to approximately 3% to 5% of body weight across the torso depending on the vest and size. The company describes this approach as creating resistance that feels more integrated with natural movement. Aion's weighted vests are designed with premium materials including neoprene and nylon Airprene, stainless steel weights, compression fabrics, and antimicrobial materials. The company emphasizes balanced weight placement, secure fit, durability, and a design intended to reduce the bouncing and bulk associated with traditional weighted vests. The brand offers products for both athletic performance and everyday wellness. Its Workout Vests are intended for athletic activities such as strength training, running, hiking, plyometrics, and active recovery, while the Recovery Vest is designed for daily activities such as walking the dog, working at a standing desk, commuting, or moving around the home. Aion has also developed relationships with professional athletes, sports teams, coaches, and performance professionals. The company states that its vests are used by organizations including the Denver Nuggets and Ohio State Wrestling, while its ambassador community includes athletes, fitness professionals, and wellness experts. For consumers searching for a premium weighted vest, workout vest, walking weight vest, recovery vest, resistance vest, or wearable resistance training equipment, Aion provides a specialized collection designed to combine resistance, compression, performance, and modern athletic design.

AIRWAAV is a performance and recovery brand focused on breathing technology, athletic performance, endurance, sleep and recovery. The company develops purpose-built mouthpieces and nasal strips designed for athletes and active individuals who want to optimize breathing, training and recovery. AIRWAAV's product range includes the PX1 Performance Mouthpiece, PX2 Performance Mouthpiece, RX1 Recovery Mouthpiece and AIRWAAV Nasal Strips, with each product designed for a specific stage of performance or recovery. AIRWAAV Performance Mouthpieces use a patented bite plate and tongue-positioning system designed to support breathing efficiency and neuromuscular performance during high-intensity activity. The PX1 features an open bite channel for a more relaxed fit, while the PX2 uses a narrower, form-fitting bite channel designed for athletes who prefer a more secure fit. AIRWAAV promotes its performance mouthpieces for activities including strength training, CrossFit, running, cycling, triathlon, baseball, softball, basketball, tennis, golf, rowing and other forms of functional fitness. AIRWAAV also offers products specifically designed for sleep and recovery. The RX1 Recovery Mouthpiece uses the company's Reflex Technology to encourage forward tongue positioning during sleep, while AIRWAAV Nasal Strips are designed to open the nasal passages and support airflow during exercise, everyday activities and sleep. Together, these products allow AIRWAAV to cover different aspects of breathing, athletic performance, recovery and sleep. The company states that its performance mouthpiece technology is supported by more than 15 years of peer-reviewed research. AIRWAAV has also positioned itself within professional and high-performance sports, with athletes and coaches using its products across a range of disciplines. The brand's broader mission is centered around helping athletes breathe better, perform stronger and recover more effectively through specialized mouthpiece and breathing technology.

Alpha Lion is a performance supplement brand focused on high-performance nutrition for athletes, fitness enthusiasts, bodybuilders and people who want to improve their training, recovery, energy and overall performance. The company develops a wide range of workout supplements under its SUPERHUMAN® product line, including pre-workout supplements, protein, creatine, recovery products, sleep supplements, hydration products and formulas designed for body composition and fat-loss support. Alpha Lion's SUPERHUMAN® pre-workout range includes several formulas designed for different training goals and stimulant preferences. SUPERHUMAN® Original is positioned as an everyday pre-workout for energy, pumps and focus, while SUPERHUMAN® Pump provides a stimulant-free option. SUPERHUMAN® Jacked is designed around muscle-building and training performance, SUPERHUMAN® Burn combines pre-workout performance with ingredients intended to support fat burning, and SUPERHUMAN® Extreme is the brand's highest-stimulant pre-workout option. Beyond pre-workout supplements, Alpha Lion offers a broad selection of sports nutrition products for muscle building, recovery and daily performance. SUPERHUMAN® Protein is a whey protein isolate providing 25 grams of protein per serving, while the product range also includes creatine, SUPERHUMAN® POST, SUPERHUMAN® INTRA and SUPERHUMAN® SLEEP. The company also sells products such as BURN2O, Night Burn, Cravings Killer and other formulas focused on supporting body composition and training goals. A major part of Alpha Lion's brand positioning is transparency in supplement formulation. The company states that its formulas use fully disclosed labels rather than proprietary blends, allowing customers to see the ingredients and stated amounts in its products. Alpha Lion also emphasizes research-backed ingredients and premium branded ingredients throughout its supplement range. Alpha Lion serves a broad fitness audience, from everyday gym users and recreational athletes to serious lifters and performance-focused customers. The company also provides educational content through its Superhuman Blog, workout and supplement resources, transformation content and its athlete program, creating a wider ecosystem around fitness, supplementation, training and performance.